Buried Under The Hype

I checked my inbox yesterday evening and saw what seemed like a newsletter from Joe Vitale (and being as neurotic as I am, I glean his words with a fine toothed comb to see if I can discover any wonderful copywriting tips or nuances in his word selection).

I didn’t think it was an absolute literary masterpiece, but it was certainly well written. That’s when I got another newsletter, and one paragraph stuck out like a sore thumb:

But what you may not know is that he’s getting
married. Not only that, but he and his bride-to-be
have a lot more in common than most couples.

I thought to myself…hmmm…that looks extremely familiar, come to find out it was the same newsletter that Joe had sent out — verbatim.

This morning, again I find myself receiving the same damn sales letter from yet another marketer…at least thing one included his own introductory paragraph which made it a little more difficult to spot.

I have but one thing left to say about all the hype that’s floating around: it sucks. Chances are this program they’re all promoting is no better than the programs you already have collecting dust on your bookshelf.

It’s very apparent that the only reason most gurus even run a newsletter anymore is just so they can shove “the next best thing, end all, be all, you’re nothing if you don’t have it” product in their subscribers’ faces. It really is sickening.

While I respect Joe and the other newsletters I subscribe to, if they can’t even write up their own personal endorsement for the product, I don’t see myself purchasing it and I really don’t see any reason to continue as a subscriber.

So, before you go throwing money at someone because the guru in your inbox told you so…stop…take a deep breath and investigate whether it’s a true product endorsement or if they’re just trying to earn a commission off of you.

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Why Is It That…

People want to **** themselves in the *** with a tree trunk and then expect me to yank it out for them when they realize it’s covered with ****?


I’m having one helluva time with a client who went and screwed himself royally on a project I just helped him complete.

I finished my tasks for this project as near to perfect as a human can get (according to the client) and then he decided he could do some things better - because I “made it look so easy” - completely ignoring all my *sage* advice (like I was just pulling it out of my *** for the hell of it or something - <sarcasm>it’s not like I’ve been down that road before or anything</sarcasm>).

Well, everything is now BORKED and he wants me to fix it for him - for free.

He hasn’t come right out and say “hey, can you fix it for free” because he knows better - but I get an email every day which starts with “how do I…” in the hopes that I’ll get fed up and either write up some detailed instructions (which will take me the better part of an hour) or do it for him.

I’ve done neither and I won’t, not because I’m mean or don’t want to, but because it’s not fair to me or my paying clients. Just seeing his name in my inbox is very draining mentally.

I think I’m going to start filtering his email into my junk folder.

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