After reading an ebook about marketing on Craigslist (no longer available, but I’ll be sure to let you know if I find another comparable one), I’ve decided to test out the theories.

My first go round with posting an advert to Craigslist bombed, but in this business, you can’t let these minor setbacks scare you away. Hindsight is 20/20, so I’m able to see exactly where I went wrong with the ad — it was far too hype-y.

Today’s internet users are getting smarter and what worked a million years ago (seems like) will not work on today’s audience. They’re looking for something different, something honest — or least, that has the appearance of honesty.

So, my goal today is to post two more adverts to Craigslist for testing purposes. They’ll both promote the same product, but with tracking codes to see which ones were successful.

Since I’m too lazy to create my own product to market on Craigslist right now, I’ll be using something from ClickBank.

Why ClickBank?

  1. The marketplace makes it easy to find products
  2. The products are usually information products which helps to satisfy the “must have it now” in most people — i.e. impulse buyers.
  3. ClickBank handles the sales, refunds, and various other aspects, as well as providing some basic statistics.

I have a script which will track the click counts each time someone clicks on one of my links, and I’ll just set up a few links with the CB tracking code. From there, I’ll monitor my sales.

(In case you’re wondering, I’ll be using the ClickBank Accountant software to manage my ClickBank account. Expect a review fairly soon.)