Since I am achieving my goals by utilizing some foreign techniques (to me, at least), I figured it was time for me to collect some reading material. I decided that I will not choose to learn “the hard way” - it’s kind of redundant, and if someone’s already done it for me, why in the world would I put myself through the same torture :D .

<sidenote>
When starting an online business, it’s a good idea to budget for business expenses such as learning materials, domain registration, hosting, and marketing costs.
</sidenote>

I mentioned earlier that I purchased Google Adsense Secrets Revealed: What Google Never Told You About Earning Money With AdSense and I highly recommend it.

I am very glad I own this book because it will help me in structuring my three content sites. A full review has been placed on my “neverending” to-do list.

I’ve also purchased James Martell’s 2005 Affiliate Marketer’s Handbook and I will be structuring my main content site based on it’s instruction.

It’s a fairly thick book and something I probably won’t get through in the next day or two, but I feel it will definitely help me in the long run. It’s one of those “long term business” plan type books (and it’s definitely good to have a long term business plan). I’ve also added a full review on my “neverending” to-do list.

Total business expense for learning materials so far: $246 (it may even be tax deductible - please consult your accountant because I’m not one).

Both of these books were pricey to me (if you haven’t already picked up on it, I’m very cheap). I did my research to see if I could get by without these two sources, I asked trusted friends and did some research on the authors. I weighed the pros and cons and realized, I will probably earn more and faster with these books than without.

While most of the information in these book can be found online with a lot (and I do mean a lot) of research, tracking, notation, & trial and error, I don’t have that kind of time.

My best advice, do what’s best for you to get you where you need to be. If you cannot afford the outlay for instruction right now, you’re going to have to roll up your sleeves and work a little harder.

My final education purchase will be regarding traffic generation. In order for the AdSense revenue to come pouring in, I will need quality traffic and quality rankings.

That’s all for now. I’ll update when I’ve found a suitable program for getting traffic.